iNewHomes is a modern digital source for new construction projects in North America


Service: SEO

Goal: To increase target organic traffic

Industry: Real estate for rent in the US

Region: USA

Period: June 2020 – December 2020

Result: organic traffic has increased by 300%, 550 keys in TOP10

See video review
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Goals

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  1. To increase SQL/MQL buy growing target organic traffic and get TOP ranking for relevant keywords

In brief: what we have done

The website audit and preparation of technical specifications for internal optimization

We’ve fixed the Sitemap.xml errors. We’ve managed to index many pages (from 5-6K indexed pages, we got about 60K) by splitting maps into smaller ones and creating maps with separate URLs.

Also, we’ve created an HTML map https://inewhomes.com/sitemap 

Our team has added the ratings and reviews, removed the page duplicates, fixed the code errors, etc. 

Micro-markup was elaborated to improve snippet and to increase CTR.

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Developing semantic core of SEO keywords

We’ve developed, expanded, and updated the SC. We identified the missing directions of the structure expansion. The number of relevant landing pages has increased at least threefold after the final structure was ready.

For example: in America, people often search for real estate using ZIP codes, as schools are strictly tied to the area. These subcategories have further generated organic traffic growth.

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Or the semantic of the rental type was missing: New, Old, Rent. 

Based on the real estate type

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OnPage optimization of the landing pages and prototypes 

We did The OnPage optimization of landing pages, developed the prototypes considering the website usability to retain users and to ensure conversion. 

Since there were many new landing pages, it is impossible to elaborate each page individually. Therefore, both category pages and cards of specific complexes and developers were elaborated.

We’ve prepared templates for meta tags, spun text with variables to generate unique content for all new landing pages. 

Later, we manually enhanced the priority pages. 

Such an approach enabled us to get many unique and high-quality landing pages that quickly reached the TOP at a minimal cost.  

The expansion of the structure by 100K+ relevant landing pages enabled us to increase traffic several times in a couple of months.

Meanwhile, we improved the already existing landing pages to optimize them based on relevant keywords. Thus, out team developed a new page structure to increase conversions. City pages, developer cards, Zip Codes pages and other pages were updated.

The Main page Optimization

We paid special attention to the Main Page, having planned the structure and created the prototype.

New Page:

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Work with the blog

We’ve analyzed and refined the current articles. Additionally, our team offered recommendations on blog improving and necessary features.

 Also, a work plan was drawn up. It included further development of the blog, the traffic topics suggestions and the recommendations regarding the new articles placement.

The link profile of the niche competitors has been analyzed, and we’ve created the link promotion strategy. Basically, we decided to focus on outreach to choose the relevant websites of the highest quality.

The important point in the outreach approach: a thorough analysis of organic traffic on the donor site (type of organic traffic, the region of the users, which pages the traffic goes to, etc.). This approach enables you to choose the high-quality and relevant sites that will benefit the project.

The links were posted on forums, profiles, we also conducted the search of guest-posting sites.  

Additionally, we were selecting thematic drops with good traffic indicators, and it also had a positive result.


The results after 6 months

550 key requests reached TOP10, including high search volume keywords.

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In 6 months, the organic traffic has increased by 304%

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Conclusion

A thorough collection of the semantic core and work with missing potential enabled us to increase organic traffic by 250% in two months.

And the organic traffic increased by 300% and continues growing. + 550 TOP-10 keys, including high search volume keywords.  


It is highly important to choose the right promotion strategy at the initial stage to reach the target goals. Expanding the website structure and elaborating the landing pages empowered us to reach the target goals in a minimal time: to increase the target traffic and conversions. 

Users

323,97%

30 746 vs 7 252

New Users

325,88%

30 033 vs 7 052

Sessions

304,45%

33 970 vs 8 399