Kevuru Games is a company that creates and develops games, giving birth to projects that will surely stay in users’ memories. Kevuru Games expands the limits of possible, pushing the borders of inspiration further and turning any fantasy into reality.

Kevuru Games always does its best to create Exceptional Game Projects and Colorful Artworks, recognized and featured by leading video game manufacturers.

Service: SEO promotion

Purpose: To increase organic targeted traffic and the number of MQL/SQL

Industry: Game development

Region: USA

Period: August 01, 2020 – till now

Result: organic traffic increased by 769%, +300 keys in the TOP10

Kevuru Games: organic traffic increased by 769%, +300 keys in the TOP10 - фото 1
Kevuru Games: organic traffic increased by 769%, +300 keys in the TOP10 - фото 2


Goals set

  • Increase of organic (unpaid) traffic to the site
  • Increase the MQL/SQL number
  • Creation and implementation of a blog development plan

In brief: what we have done

Moved the site to WordPress

The client intended to move the site to another CMS, namely from Tilda to WordPress. The technical requirements included primary technical optimization so that the new site had no internal optimization issues from the very beginning. We offered our recommendations for moving the site to a new CMS not to miss important points; we checked and tested the release before rolling it out to the main domain.

Additionally, the technical requirements for redirects was compiled to preserve the link weight of the old URLs.

Kevuru Games: organic traffic increased by 769%, +300 keys in the TOP10 - фото 3

Keywords research and semantic core development

We developed the Semanic Core (SC) to expand and update it. It turned out that there are no landing pages for certain relevant keywords. Therefore, we decided to expand the structure, as well as to enhance the existing pages.

Here’s what was important. When collecting semantics for an IT topic, it is crucial to understand the user’s intent (desire) behind the search query.

For example, when someone googles ‘unreal engine’, the result will be website and network profiles of Unreal Engine company. Despite the seeming relevance, this key is googled mainly by those who want to read about the engine or even download it.

Kevuru Games: organic traffic increased by 769%, +300 keys in the TOP10 - фото 4

Nevertheless, suppose the keyword is ‘Unreal development company.’ In that case, the search engine will rank companies, whereas the real user’s intent is to order a service for developing a game on the Unreal engine.

Kevuru Games: organic traffic increased by 769%, +300 keys in the TOP10 - фото 5

On-page optimization of landing pages

We’ve drawn up briefs for new commercial pages. Meanwhile, our team worked on the already existing landing pages in order to optimize them for relevant keywords.

Kevuru Games: organic traffic increased by 769%, +300 keys in the TOP10 - фото 6

Working on the blog

We’ve analyzed the blog’s potential. The main insight was that for these subjects the blog can become the main source of targeted traffic.

Thus, our team designed technical requirements for technical refinements and improvements to the blog. The current articles have been analyzed and improved. Also, we’ve drawn up a blog development roadmap with the selection of traffic-generating topics and the publication plan for the new articles.

Important! When collecting keywords for a blog topic, it is important to understand intents and conversions. For example, you can write an article ‘Top 7 quality metrics’ to get 3k traffic per month and 0 conversions. Alternatively, you can write an article ‘How to estimate software development cost’ and get 2k conversions with 2k traffic. Or you can discuss ‘The best country to outsource’ and get 1k traffics with 3 conversions.

Our team analyzed the link profile of competitors and designed a link promotion strategy has been drawn up. Basically, we decided to focus on outreach in order to select the highest-quality relevant sites. Links were placed on high-priority commercial pages, as well as on the blog traffic articles.

An important point in outreach: a thorough analysis of organic traffic on the donor site (type of organic traffic, geography of users, which pages the traffic goes to, etc.). With this approach, you can choose high-quality relevant sites that will bring maximum benefit to the project.


Results after 6 months

The TOP-10 includes 60% of keywords, including high search volume keywords.

Kevuru Games: organic traffic increased by 769%, +300 keys in the TOP10 - фото 7

Number of keys in TOP-10 – 1.

Kevuru Games: organic traffic increased by 769%, +300 keys in the TOP10 - фото 8

Unpaid traffic grew by 769% in 6 months

Kevuru Games: organic traffic increased by 769%, +300 keys in the TOP10 - фото 9
Kevuru Games: organic traffic increased by 769%, +300 keys in the TOP10 - фото 10

Output

Thanks to the well-coordinated work of the team and the promptness of the client’s work on technical requirements, in a month after the start, the site started showing positive dynamics.

Also, a properly thought out and implemented activities with the blog influenced the positive growth of traffic.

In just 6 months, we got a steady growth in traffic. The number of visitors increased from 1019 to 8413 (by 769%). 300+ keys from the semantic core are already in the TOP-10, including high search volume keywords.

We want to point out that we’ve brought not merely traffic, but traffic that generates leads.

Noteworthy: this month brought us a lot of relevant leads, among them some of the well-known names, such as Zynga, and DC Universal. DC Universal is famous for its universe with Batman, Wonder Woman, Suicide Squad, etc. It is true that it takes several month to close such a client. For example, one lead went into the development of a game back in November (a kind of a game that take a year to develop, with a six-figures budget), and the deal is soon to be closed.

Users

725,61%

8 413 vs 1019

New Users

752,98%

8 146 vs 955

Sessions

769,92%

10 352 vs 1 190