Proofy: organic traffic grew by 248%, 83 more keywords hit TOP10
Proofy email verification service
Goal: Increase targeted organic traffic
Industry: Email verification service
Period: August 2020 – October 2020
Results: organic traffic grew by 248%, 83 more keywords hit TOP10
Goals to achieve
Increase organic (unpaid) website traffic
In brief: what we’ve done
Website auditing and drafting technical specifications for internal optimization
We have conducted the website audit and drawn up technical specifications for the internal website optimization.
We have added AMP pages, removed duplicates, fixed bugs in the code, and did a lot more.
We have elaborated the rating micro-markup and FAQ to improve the snippet and increase the CTR.
We did our best to develop, expand, and update the semantic core. We identified missing directions to expand the structure. It enabled us to attract additional relevant traffic and hit the TOP for target keywords.
On-page SEO and prototypes
We have elaborated the OnPage optimization; in particular, we’ve prepared meta tags, technical specifications for the text with a list of required keywords and LSI.
We also considered the page structure. We have developed prototypes considering the website usability and marketing goals to retain users and convert them into buyers. For instance, we added a Question-Answer block, benefits, lead capture forms, etc.
Also, we have improved the main page: we came up with a new page structure, added new blocks, and expanded the content.
At the same time, we worked on improving existing landing pages to optimize them for relevant keywords.
Working on the blog
Elaboration and optimization of the current TOP blog articles (i.e., collecting relevant keys, revising the structure, keyword occurrences, meta tags, linking, and, if necessary, technical specifications for finalization)
We have outlines recommendations for improving the blog and introducing the must-have features.
Also, we drew up a roadmap to further develop the blog, select traffic topics, and publish new articles.
Analysis of the competitors’ link profile and monthly link building
We analyzed the link profile of competitors and drew up a link promotion strategy.
We’ve worked on guest posting, allocation of links on forums. Our specialists did outreach each month to choose the most relevant and quality websites.
An important note regarding the outreach: we carried out a thorough analysis of organic traffic on the donor website (its type, a region the users come from, pages with the most traffic, etc.) With this approach, you can choose high-quality, relevant sites that will benefit the project.
We selected high-performance thematic drops, which were then tied to the main website. The results were just great.
We reviewed the current reference weight, analyzed anchor text and link quality. Also, we ‘detoxed’ the link profile. We communicated with the site’s webmasters about updating anchors and information.
Results over 6 months
83 more keywords hit the TOP10, including high search volume keywords.
The unpaid traffic grew by 248% in 3 months.
In just three months, we managed to elaborate the internal ranking factors and expand the semantic core, which resulted in an increase in organic traffic by 248% and brought 83 more keywords to the TOP10, including the high search volume keywords.
It is important to develop the right promotion strategy and find ways to get relevant traffic, even for a narrow-niche project.
Expanding the website structure and elaborating landing pages allowed us to achieve the set goals in the shortest possible time, i.e., to increase the targeted traffic and conversions.
27 761 vs 7 704
27 747 vs 7 504
33 693 vs 9 686