Proofy email verification service


Service: SEO-promotion

Goal: Increase targeted organic traffic

Industry: Email verification service

Region: USA

Period: August 2020 – October 2020

Results: organic traffic grew by 248%, 83 more keywords hit TOP10

Proofy: organic traffic grew by 248%, 83 more keywords hit TOP10 - фото 1
Proofy: organic traffic grew by 248%, 83 more keywords hit TOP10 - фото 2

Proofy: organic traffic grew by 248%, 83 more keywords hit TOP10 - фото 3

Goals to achieve

Increase organic (unpaid) website traffic


In brief: what we’ve done

Website auditing and drafting technical specifications for internal optimization

We have conducted the website audit and drawn up technical specifications for the internal website optimization.

We have added AMP pages, removed duplicates, fixed bugs in the code, and did a lot more.

We have elaborated the rating micro-markup and FAQ to improve the snippet and increase the CTR.

Proofy: organic traffic grew by 248%, 83 more keywords hit TOP10 - фото 4

Keyword reasearch

We did our best to develop, expand, and update the semantic core. We identified missing directions to expand the structure. It enabled us to attract additional relevant traffic and hit the TOP for target keywords.

Proofy: organic traffic grew by 248%, 83 more keywords hit TOP10 - фото 5

On-page SEO and prototypes

We have elaborated the OnPage optimization; in particular, we’ve prepared meta tags, technical specifications for the text with a list of required keywords and LSI.

We also considered the page structure. We have developed prototypes considering the website usability and marketing goals to retain users and convert them into buyers. For instance, we added a Question-Answer block, benefits, lead capture forms, etc.

Also, we have improved the main page: we came up with a new page structure, added new blocks, and expanded the content.

At the same time, we worked on improving existing landing pages to optimize them for relevant keywords.

Working on the blog

Elaboration and optimization of the current TOP blog articles (i.e., collecting relevant keys, revising the structure, keyword occurrences, meta tags, linking, and, if necessary, technical specifications for finalization)

We have outlines recommendations for improving the blog and introducing the must-have features.

Also, we drew up a roadmap to further develop the blog, select traffic topics, and publish new articles.

We analyzed the link profile of competitors and drew up a link promotion strategy.

We’ve worked on guest posting, allocation of links on forums. Our specialists did outreach each month to choose the most relevant and quality websites.

An important note regarding the outreach: we carried out a thorough analysis of organic traffic on the donor website (its type, a region the users come from, pages with the most traffic, etc.) With this approach, you can choose high-quality, relevant sites that will benefit the project.

We selected high-performance thematic drops, which were then tied to the main website. The results were just great.

We reviewed the current reference weight, analyzed anchor text and link quality. Also, we ‘detoxed’ the link profile. We communicated with the site’s webmasters about updating anchors and information.


Results over 6 months

83 more keywords hit the TOP10, including high search volume keywords.

Proofy: organic traffic grew by 248%, 83 more keywords hit TOP10 - фото 6

The unpaid traffic grew by 248% in 3 months.

Proofy: organic traffic grew by 248%, 83 more keywords hit TOP10 - фото 7
Proofy: organic traffic grew by 248%, 83 more keywords hit TOP10 - фото 8

Conclusion

In just three months, we managed to elaborate the internal ranking factors and expand the semantic core, which resulted in an increase in organic traffic by 248% and brought 83 more keywords to the TOP10, including the high search volume keywords.

It is important to develop the right promotion strategy and find ways to get relevant traffic, even for a narrow-niche project.

Expanding the website structure and elaborating landing pages allowed us to achieve the set goals in the shortest possible time, i.e., to increase the targeted traffic and conversions.

Users

260,35%

27 761 vs 7 704

New Users

269,76%

27 747 vs 7 504

Sessions

247,85%

33 693 vs 9 686