Multilevel Website Promotion for Kevuru Games: 136 Top 1 Rankings and Traffic Multiplied by 2.5

In the gaming industry, competition never sleeps, and capturing gamers’ attention is becoming increasingly challenging. That’s why driving targeted audience traffic to a website becomes an incredibly valuable resource. These are not just visitors, but potential clients who are interested in your services and ready to collaborate. Only high-quality traffic can transform a website into a powerful tool for attracting new projects and strengthening market positions.

Understanding this, the leading European game design and development studio, Kevuru Games, turned to Luxeo. Their request was both simple and complex – not just to increase website visitors, but to attract precisely those people who could become their clients.

Regardless of the task, the Luxeo team knows how to deliver impressive results. A 45-position increase in the TOP 1 search rankings, a 140% traffic boost, the addition of over 20 new pages to enhance the resource’s informativeness. And that’s just part of the results — a quarter of the entire work accomplished. Curious to learn more? Well, we’re eager to share the details of this collaboration and show how you can achieve similar success for your company.

Brief Overview of the Client

Kevuru Games is a recognized European leader in the gaming industry with over a decade of experience. The company specializes in creating engaging games for PC and mobile devices, leveraging cutting-edge technologies like Unity and Unreal Engine.

Kevuru Games’ portfolio includes over 100 projects covering a wide range of genres and styles. The company has been involved in the creation of legendary games such as Fortnite, Star Wars, BigFarm, and many others, showcasing its high level of expertise and ability to work on the most ambitious projects.

Key Project Results

The partnership with Kevuru Games focused on optimizing conversions and increasing the company’s visibility on Google. These goals were at the core of the team’s work, and with good reason, as the objectives were successfully achieved, as evidenced by the numbers:

1. Organic traffic increase by nearly 2.5 times.
2. Key queries ranked in the top positions:

• 136 in TOP 1.
• 437 in TOP 5.
• 638 in TOP 10.

And that’s not all! These results don’t capture everything we’ve done for Kevuru Games. We conducted in-depth work on website optimization, created detailed specifications for high-quality content writing, and developed an effective long-term SEO roadmap. There were plenty of tasks, but let’s go through them step by step.

Client’s Problem

Search algorithms are constantly evolving, and user query semantics are changing. Kevuru Games understood that to maintain its leading positions, it was essential to regularly update content and optimize the website for new trends.

Without much hesitation, the company turned to us for help with the following key queries:

1. Conducting comprehensive search optimization.
2. Improving technical aspects of the website and user experience.
3. Increasing rankings for a larger number of top search queries.
4. Driving targeted traffic.

After receiving a brief from Kevuru Games, we began developing a strategy. Let’s explain where we decided to start.

Our Approach

The strategy we developed was comprehensive, addressing issues in two key areas. The first was technical optimization, aimed at eliminating all obstacles that hindered search bots from indexing and properly evaluating the site. The team primarily focused on:

• optimizing page loading speed;
• improving URL structure;
• checking mobile responsiveness;
• creating an effective internal linking system.

Alongside the technical work, we were actively engaged in search optimization (SEO). Regarding this second area of focus, we:

• analyzed the website’s semantic core;
• optimized meta tags for each page;
• developed an on-page optimization strategy to attract high-quality backlinks from authoritative resources.

This approach allowed us to address all factors affecting the site’s visibility in search results and user experience. Often, while solving one problem, we identified several others. For example, while optimizing the link structure, we discovered many duplicate pages, which negatively impacted overall indexing.

Technical Aspects

Although the website’s technical foundation was solid, certain shortcomings negatively impacted its ranking in search engines and user experience.

Below, we will describe those issues that required immediate resolution.

Pages with 3xx Status

The website contained internal URLs that returned a 3xx response code. This meant that when users clicked on these links, they were redirected to another page. A large number of such redirects indicates issues like incorrect website structure, content duplication, and other related problems.

The ideal situation is when all pages on the site return a 200 response code. For example:

Where the URL is Located	Current URL	URL to Replace With
https://kevurugames.com/	https://kevurugames.com/blog/2d-animation-vs-3d-animation-the-battle-of-dimensions/	https://kevurugames.com/blog/2d-animation-vs-3d-animation-the-battle-of-dimensions-2/
https://kevurugames.com/blog/category/gaming-news/page/2/	https://kevurugames.com/blog/2d-animation-vs-3d-animation-the-battle-of-dimensions/	https://kevurugames.com/blog/2d-animation-vs-3d-animation-the-battle-of-dimensions-2/

This signals to search engines that the page is found and available for indexing. Redirects, especially 301 redirects, although they transfer some link equity, still represent an additional step that slows down page loading and confuses search bots. This solution to the problem was communicated to the client by our team.

Slow Page Load Times

Website performance analysis in Google showed that the loading speed for both the mobile and desktop versions left much to be desired. Both versions significantly lag behind the recommended metrics, failing to reach the green zone (above 90 points).

To better understand the issue, let’s examine one service page as an example.

In the mobile version, the page takes more than 2 seconds to load. Furthermore, users can only interact with the content after 11 seconds.

Upon checking the desktop version, the performance was better, but the overall page speed still didn’t reach the green zone. As a result, visitors were left with a suboptimal experience.

Our team suggested implementing several recommendations for improvement, including: reducing JavaScript execution time, minimizing the size of the DOM structure, deferring the loading of visible images, setting width and height attributes for images, removing unused CSS code, and more.

Additionally, it’s worth noting that similar issues were not only present on service pages but also on blog pages. However, solutions were found for all of them without exception.

Low CLS and LCP Scores

Analysis of Core Web Vitals metrics revealed a significant number of pages with low CLS (Cumulative Layout Shift) and LCP (Largest Contentful Paint) scores. This indicated that the content on these pages was unstable, and users experienced difficulties interacting with it.

Since the Kevuru Games website is cross-platform, its optimization required extra attention. It was essential to ensure fast loading speeds and a smooth user experience on both large computer screens and smaller mobile device screens.

	Mobile Version	Desktop Version
Number of pages with unsatisfactory CLS scores	33 pages with low CLS score (status: critical).	3 pages with medium CLS score (status: critical).51 pages with medium CLS score (status: not highly critical).
Number of pages with unsatisfactory LCP scores	68 pages with medium CLS score (status: not highly critical).	101 pages with medium CLS score (status: not highly critical).

To address this issue, we recommended taking steps to stabilize unstable elements, optimize font loading, and improve image rendering.

The list of tasks we had to address was much broader. However, for various reasons, we cannot disclose all the details of the collaboration. The issues described above reflect the most significant aspects of the technical optimization and provide a general understanding of the scope of work completed.

SEO Aspects

The technical aspects of the website were brought into order, but this was just the beginning. To ensure the site not only looks good to search bots but also attracts organic traffic, we developed and implemented a comprehensive SEO strategy.

Semantic Core Collection and Clustering

At the initial stage of the project, we conducted an in-depth analysis of the semantics. The goal was simple – to expand the website structure and enhance its visibility in search engines. Initially, the website contained several pages dedicated to game development and animation.

Content of the “Game Development” section at the start of the work

To expand the thematic coverage, we used specialized tools and also conducted manual keyword research.

During the semantic analysis, we identified other types of pages that could be used to expand the website structure. Specifically:

1. Pages from the Game Development section: Unreal Development, Android Game Development, iOS Game Development, MMORPG Game Development, Game Testing, Game Porting, etc.
2. Pages from the Outstaffing section: Hire Game Developers, Hire Unity Developers, Hire Unreal Developers, Hire 3D Artists, etc.

Here is how the expanded website structure looks.

The collected keywords were grouped into thematic clusters, taking into account their semantic relevance and commercial value.

Part of the clustered semantics

Each cluster was scored, evaluating factors such as search volume (priority), competition level, and alignment with the client’s business goals (traffic potential).

Next, we analyzed the backlink profile of key competitors to identify the most effective promotion strategies. As a result of this analysis, key areas for increasing backlink volume and improving the site’s ranking in search results were identified.

The result of the competitor backlink profile analysis

As a result, a comprehensive semantic structure was created, containing over 150 commercial clusters. The obtained data will be used to create new pages, optimize existing content, and develop an effective SEO strategy.

Page Content Optimization

To improve the website’s performance and achieve higher rankings in search engine results, a thorough analysis of competitors and existing content was conducted. The analysis revealed key issues, such as insufficient optimization of headings and meta descriptions, low keyword density, and a lack of structured data.

Based on this, we developed a detailed technical specification (TS), researching the top competitors in the search results and analyzing keyword usage and LSI. The TS clearly outlined the following areas for improvement:

Example of a Technical Specification (TS) for Writing Content for the Android Game Development Page

The implementation of this TS will increase the relevance of the website’s content to search queries, enhance user experience, and, as a result, boost organic traffic and conversion rates.

Expanding the Backlink Profile

This stage marked the beginning of the second phase of the team’s work. First, a detailed anchor plan was developed, considering the commercial intent and semantics of each page. After the plan was approved, we proceed to order the relevant content for outreach.

Example of a part of the anchor plan

After the anchor plan is approved, we establish contact with potential partners and platforms, and then negotiate the placement of links. To control quality and respond promptly to their removal by unscrupulous webmasters, we use a special tool for monitoring backlinks.

And here’s what we see thanks to the backlink monitoring tool

Alongside the increase in the backlink profile, work was being done on content optimization. A technical specification for on-page optimization was developed, which included expanding the commercial structure of the website and improving existing pages.

Consolidated results of the search for new directions

For the new thematic areas, technical specifications were prepared for creating blog articles.

Results

The client approached us with a clear request: to increase the number of queries in the top search results and, as a consequence, attract more potential clients. By comparing the initial data with the current results, you can see to what extent we have achieved the set goal and which factors had the greatest impact.

1. The organic traffic metric, with some fluctuations, more than doubled: from 2,903 to 6,996.

Traffic growth dynamics for the promoted period

2. There is a general increase in rankings for most search queries: the number of keywords in the top 10 grew by 17.84% (90 queries moved up in the rankings).

Position growth dynamics for the promoted period

Metrics	TOP 1	TOP 3	TOP 5	TOP 10	TOP 30
Start of the Project	91	247	398	539	674
End of the Project	136	285	437	638	805

Example of results for one of the reporting periods:

The data analysis showed that the greatest contribution to the achieved results came from comprehensive measures to optimize the content and technical aspects of the website, as well as active efforts to build the backlink profile.

Conclusion

The comprehensive work carried out on the Kevuru Games website led to impressive results. Thanks to thorough analysis, technical optimization, and a well-thought-out SEO strategy, we were able to make the site more visible in search results and more attractive to potential clients. This is confirmed by over 136 queries ranking in TOP 1 and an almost 18% increase in the total number of queries in TOP 10. All of this was achieved without additional advertising costs.

The results achieved during the project confirm the effectiveness of our approach. Do you want to increase your website’s visibility in search engines, boost organic traffic, and attract more targeted clients? The Luxeo team is ready to conduct a comprehensive analysis of your resource and develop a tailored promotion strategy.

Contact our manager to start collaborating!