IT Outposts is a company that provides DevOps and Cloud services for businesses of all sizes. Our experienced team specializes in the following:
IT Outposts offers its clients a full DevOps cycle from thorough audits and analysis to organizing workflows, updating documentation, and providing ongoing technical support.
IT services. DevOps
Region of promotion
Generate organic leads
Comprehensive SEO promotion
To execute this project, we have assembled a team within our company, which includes:
The project manager takes charge of the primary communication with the client. They ensure tasks are properly defined, monitor their execution, and facilitate productive communication among developers, SEO specialists, and the client.
After conducting an initial analysis of the industry, our client’s website and the main competitors, as well as search results and keywords, we proposed a two-phase approach to the client. The first phase involved analyzing and correcting existing errors in the technical and content components of the website. The second phase focused on creating new substantial content and promoting it across the search network.
In the first phase, we conducted a technical audit of the website, created the semantics, developed a technical optimization plan for the website’s pages, and analyzed the link profiles of the main competitors.
During this phase, we identified critical errors in the website’s technical aspects and worked with the client’s team to fix them. The correction of these errors led to improvements in search engine rankings. The compiled semantics helped us develop the website’s structure and calculate the costs associated with search engine promotion, which is essential for achieving top positions in Google search.
The analysis of the problems in the structure and display of the site’s pages revealed the following main issues, as shown in the table below:
|Duplicate Pages with and without a slash “/” at the end of the URL||Setting up 301 redirects from pages without a slash “/” to the website’s main pages. Updating all internal redirects to point to pages with a slash “/” at the end of the URL.|
|Duplicate Pages with two or more slashes “//” at the end of the URL||Setting up 301 redirects from pages with double “//” to the website’s main pages.|
|Duplicate Pages with mixed case characters in the URL||Setting up 301 redirects from pages with mixed case characters in the UR to the website’s main pages with lowercase letters.|
|Pages with 3xx status codes||Removing all internal links with 3xx status codes or replacing them with links that have a 200 status code.|
|Pages with 4xx status codes||Removing all internal links with 4xx status codes or replacing them with links that have a 200 status code.|
|Outbound external links from website pages to other resources||Remove or close all external links on the site pages with the “no-follow” tag so they do not reduce the “weight” of the site pages.|
Addressing all the issues we identified helped the website improve its search engine rankings even before acquiring links and adding new content.
The analysis revealed existing issues with the loading speed of individual pages on the mobile version of the website.
It was necessary to implement all the recommended optimizations and improve the loading speed to the green zone. After completing all the essential work, the speed was significantly improved.
When preparing the semantics, we suggested additional types of pages that could be used to expand the website’s structure and enhance the menu:
This was the website structure before optimization:
And this is how the website structure looked after the work was done:
After preparing the semantics, we developed a plan for promotion by scoring and prioritizing the obtained data. We created a clear work plan based on client priorities, competitiveness, and traffic potential.
As a result, a comprehensive structure was created, comprising over 100 commercial pages.
We gathered the main keywords and divided them into clusters. Then, for each cluster, we conducted a cluster analysis of backlinks based on the established priorities, forming our promotion strategy’s basis.
A technical task for OnPage optimization was prepared following the previously identified priorities. When formulating the task, we also considered the top search results and analyzed the presence of keywords and LSI.
For this phase, we developed a specific plan for SEO, which involved an overall strategy and steps to improve the website’s position in search results. This allowed us to organize and structure a transparent promotion and content optimization process for the website and its visibility in search engine rankings.
The main steps of the plan were as follows:
Once the anchor plan is formulated and approved by the client and the copywriters start creating the texts, we carefully select web resources based on their thematic relevance, industry alignment, and website performance indicators. We negotiate with these resources to place content containing links to the client’s website.
Here’s an example of an anchor plan:
Furthermore, our services include tracking each placed link, as there are instances where web admins remove links without prior coordination. For this purpose, we utilize a specialized tool for monitoring backlinks to the website.
If a link from one of the websites has disappeared, we promptly request a refund and offer the client an equivalent replacement.
We advised the client to pay special attention to their blog. We created ToR to optimize the existing blog structure and individual articles. We agreed upon the structure and devised a plan for future blog growth. Additionally, we developed a ToR for new articles.
Here’s an example of ToR for a blog article:
Thanks to the collaborative efforts of our team and the client’s team, we were able to achieve the following results:
2. The number of qualified leads from organic traffic and conversions into service purchases grew proportionally with the traffic.
3.You can see the progress in keyword rankings below:
|Start of the project (number of keywords)||After 9 months of work (number of keywords)|
|Top 1 search ranking||0||8|
|Top 5 search ranking||1||48|
|Top 10 search ranking||1||92|
You can view the increased search rankings over time in the screenshot provided.
Our company’s focus on working with industries such as IT products and services, our narrow specialization, and our result-oriented approach allows us to achieve significant results within limited time frames. The key to our success is also the close collaboration between our experts and the client’s team, as was the case with IT Outposts. This enabled us to increase organic traffic to the website by 7 times and secure top positions in search rankings.