Luxoft’s Top Positioning: How Luxeo Achieved Leadership in Highly Competitive Queries

Highly competitive search queries in the financial and IT sectors present a serious challenge even for large brands. The Luxoft team, a leading provider of software development services, faced the need to strengthen its online presence in specific categories and ensure a steady flow of high-quality leads.

After a year of collaboration with Luxeo, we achieved remarkable results: dozens of key pages on the website made it to the Top 5 on Google, organic traffic increased several times, and MQL/SQL metrics exceeded expectations. How did we achieve this? Find out in this case study.

Problem

Competition in the financial and technology segments leaves no room for compromise. To generate high-quality leads and drive sales, significant investment in SEO promotion is necessary. Luxoft turned to Luxeo with this task. The main queries included:

We gathered our experience, created a clear action plan, and started working on the tasks at hand.\

Our Approach

To achieve Luxoft’s ambitious goals, our team used a personalized approach, dividing the entire process into several stages. The primary focus was on SEO strategies and tools.

1. Analytics

Using Google Search Console, we conducted an in-depth analysis of the site, identified indexing issues, and built a detailed roadmap. We analyzed the entire structure of the resource and defined priority areas that needed immediate refinement.

2.Content Creation and Optimization

The analysis showed that most of the content needed updating. We created new materials that not only highlighted Luxoft’s expertise but also indexed well in search. Thanks to our content writers, this task was completed quickly and efficiently.

3. Focus on High-Competitive Clusters

We identified three key areas to focus on during the work:

• Banking software development services
• Capital markets technologies
• Trading platforms development

Each of these clusters required a comprehensive approach.

• Banking software development services: Ranking most of the new and optimized pages in Top 1 on Google through quality SEO and expert content.
• Capital markets technologies: Securing pages in Top 3 through proper structuring of materials and integration of key words.
• Trading platforms development: Reaching Top 5 through comprehensive optimization and strategic content placement.

Link-building Strategy

To strengthen the site’s authority, we developed a custom link-building strategy. This allowed Luxoft to attract additional organic traffic and solidify its position in competitive niches.

Results

Top positions in Competitive Niches:

• Banking software development services — TOP 1.
• Capital markets technologies — TOP 3.
• Trading platforms development — TOP 5.

Position Growth:

• Top 1: From 9 to 68 positions.
• Top 10: From 16 to 308 positions.

Organic Traffic Growth:

• Increased by 3 times.

MQL/SQL Improvement:

• Significant growth in key segments.

Thanks to the Luxeo team we’ve significantly improved our rankings in SERP, brought multiples more website traffic, and converted this to inbound enquiries and won sales opportunities. They have helped us every step of the way, from technical improvement recommendations to keyword research and the development of new content, with regular reporting on results and impact. The team are highly knowledgeable and provided hands-on guidance throughout the process, I would strongly recommend them if you are looking for SEO services.

Mark Reynolds

Marketing Director, Luxoft

Author

Dmytro Kovshun

Dmytro Kovshun is the founder of Luxeo Team – an SEO Outsourcing Company. As a leading specialist in the industry, he is recognized as an expert in SEO promotion of websites. With years of experience and a deep understanding of the field, Dmytro continues to drive success and innovation in SEO strategies, helping businesses achieve their online goals.