LV Cannabis Boutique: Enhancing Location Visibility, Search Engine Rankings, and Overall Business Profitability

Bangkok is widely associated with 24/7 entertainment, vibrant nightlife, and unrestricted access to cannabis. For business owners, such demand — not only from tourists but also from locals — creates incredible opportunities. These include quickly building an active base of loyal customers, expanding operations across multiple districts, and significantly increasing overall profitability.

However, as with any type of business, fierce competition demands significant flexibility and adaptability, especially in promoting distribution points. While customers might occasionally visit by chance, it’s the intentional visitor who ensures consistent sales and steady income for the company.

Bangkok is a highly digitalized and progressive region, making digital marketing the most effective lead-generation strategy. Not overly aggressive, but not passive either—organic traffic is the key. Luxeo’s project for LV Cannabis Boutique focused precisely on this strategy.

Brief Overview of LV Cannabis Boutique

LV Cannabis Boutique is a network of specialized stores catering to those looking to unwind, relieve stress, and enjoy delightful treats afterward. Here, cannabis is legally and freely sold without restrictions, allowing both Bangkok visitors and locals to enjoy the benefits of this mild substance.

The project is not the most complex but quite demanding due to the large number of offline product distribution points and the mediocre current optimization of brand pages, including listings.

Key Project Results

Client’s Challenge

Thailand is a free and progressive region where more is permitted than in many other countries worldwide. This includes the unrestricted sale of cannabis, an industry with hundreds of entrepreneurs operating simultaneously. As a result, competition is at its peak, making it challenging to ensure that your establishment becomes popular and recognizable among the audience. Such was the case with LV Cannabis Boutique.

This challenge became the foundation of our collaboration.

Our Approach

A preliminary review of the project immediately revealed several weaknesses that hindered the brand from effectively generating leads. However, as we suspected, the problems turned out to be much more extensive. This was largely because the business focused primarily on offline visitors and paid minimal attention to online content. As a result, we had to divide the work into two main parts:

1. Conducting an in-depth analysis of the brand, comparing its marketing strategy to more successful competitors, preparing resources, and creating a roadmap.
2. Implementing the planned solutions, which ultimately elevated the business to top search engine positions and increased its visibility and recognition among the local audience.

Challenges arose right from the start. Numerous issues, both organizational and purely technical, surfaced and required a comprehensive approach from the very first stages of the work. 

Preparation Phase

Since the business focuses on offline sales points, it is less dependent on digital technologies and search engine rankings. At the same time, its visibility on specialized platforms, such as Google Business and Google Maps, could significantly improve profitability. The company’s profile was present, but its effectiveness… Well, we’ll show everything shortly.

Evaluation of the Business’s Current Condition

To find the root of the problem, we needed to examine the current state of the business. Specifically, we looked at the success metrics of each individual sales point. And so we did. The results, to put it mildly, did not impress us. Here are a few examples:

Clouds – Weed Shop in Phuket Old Town

Yes, these and the following results already reflect some positive outcomes of our efforts, although they are still far from the current benchmarks.

LV Cannabis Boutique – Weed Store in Patong / Phuket

Not much, right?

LV Cannabis Boutique – Cannabis store in Bang Tao / Phuket

It could also have been more visits.

LV Cannabis Boutique BKK – Weed Dispensary in Bangkok

Seems like decent results, right? But this is just for one month—it could have been better.

Note that these are only a few examples of the analysis results and performance comparison between November 2023 and October of the same year. Also, this section doesn’t include locations that opened during the past year, as we optimized them immediately, including through proactive advertising. So, the results there are somewhat better—more on that later.

Identifying Location Visibility Issues

Based on the analysis results above, we concluded that:

• Audiences have difficulty finding information about the client’s establishments.
• The business is being overshadowed by competitors with better optimization of digital resources.
• The stores are not verified on platforms such as Google Maps Business.
• There is no clear positioning, contact information, or details in the profiles.
• The focus is entirely on the offline segment, leading to all the associated consequences.

Okay, the root of the problem is clear. But what are competitors doing to stay on top? As of November 2023, this still had to be determined. And that’s exactly what we focused on next.

Competitor Analytics

Cannabis shops and related products are a common and widespread phenomenon in Thailand. So, we didn’t have to spend much time finding market leaders and analyzing their advertising strategies.

You wouldn’t believe it, but the results impressed us. Competitors weren’t doing anything special. Not at all. Here’s what we found:

• High-frequency keywords on websites and brand profiles.
• Completed and detailed profiles on various navigation platforms.
• A significant number of reviews with positive descriptions of the establishments.
• Mentions of the brands on social media pages.
• Maps and guides on how to get to the nearest store.

Well, honestly, this is the basics. Moreover, there was no direct advertising or CTA, which means customers are actively searching for these establishments and trusting them. Interesting, right?

That’s when we decided not to reinvent the wheel but to focus on improving the existing one. In other words, we optimized the technical and SEO components of LV Cannabis Boutique. It didn’t happen immediately, but gradually and purposefully.

Building the Promotion Roadmap

Based on the results of the analytics, we created a roadmap, which included:

• Creating listings.
• Setting up profiles on Tripadvisor.
• Technical and SEO optimization of the website.
• Analyzing the effectiveness of actions taken.
• Planning the upcoming phases of the marketing campaign.

And that’s not all. We also focused on the reputation part, organizing a “review bombing” for both new and old brand profile pages. But more on that later — now let’s discuss the main steps we took together with the client for their online promotion and presence on certain specialized platforms.

Implementation

It may seem like there’s nothing difficult about the project: just take the ready-made concept and apply it. But no, in practice, things are more complicated. Specifically, when it comes to improving the business’s online visibility.

The main issue is the business’s focus on offline audiences, so online marketing had to be developed almost from scratch. The key challenges were the variety of sales points and the need to optimize the online component of each one. Therefore, we had to use somewhat unconventional methods, which you’ll learn about next.

Creating Listings

A listing is a profile, its information, and the ToV (Tone of Voice). We needed to create 4+1 positions for each individual store. Why +1? Because another sales point is planned to open soon in a new location. Okay, that’s the background.

Here’s what we did in the context of this task:

Filled out the key positions in the profiles.	– New Business Name – Primary Category – Additional Category – Description – Opening Date – Phone – Website – Adress – Instagram – Facebook – Pinterest – Twitter – YouTube – TikTok – Opening Hours – Tripadvisor
Confirmed business presence	We passed location verification through a special Google service, uploading real photos and videos of the establishments.
Set up targeting and GEO	We specified the relevant locations in the profile and its settings.
Added some interactivity	This included the ability for quick communication with management and instant route building to the establishment.
Expanded the audience	We duplicated the profiles in Apple Maps Business to cover the entire potential customer base.

P.S. In the descriptions, we added keywords and phrases to improve the profile’s indexing by the search engine. However, this was just the beginning.

Creating profiles on Tripadvisor

Note that the LV Cannabis Boutique brand sells products not only to locals but also to tourists, so we needed to reach this audience as well. Accordingly, we couldn’t bypass creating a profile on Tripadvisor. Moreover, we had to gather real reviews from satisfied customers, which turned out to be quite an easy task.

So, Tripadvisor doesn’t have any special requirements for filling out a profile, so we decided not to reinvent the wheel but instead used a pre-optimized text about the company, added a few photos, and voilà:

And this is the result we got instead

Even more, the profile already has several reviews from satisfied customers. The new brand strategy is to encourage visitors to leave comments and reviews. Considering the moderation and review time, we do not expect immediate results, but we are doing everything possible to keep the rating at 5 stars.

Technical and SEO optimization of the website

It’s clear that for offline stores, the website doesn’t play a central role. However, it improves the brand’s visibility online, generates traffic, and therefore promotes the business among potential customers. That’s why we also focused on this marketing element. Specifically:

Conducted SEO	Integrated keywords, phrases, and LSI into the content, formatted materials for better indexing and ranking by search engines.
Integrated contact information with GMB	Utilized Schema.org for structured data.
Synced the website with social media pages	Yes, we set up automatic reposting of information from the website to social media pages. We configured it so that only relevant data for each location would be pulled.

And we focused a lot on social media, as they are currently one of the most effective lead-generation tools. We set up targeting, added interesting and useful content, and various guides. We also invested somewhat in Meta ADS to guarantee subscribers and stable customers. We didn’t neglect platforms like Twitter, YouTube, TikTok, and Pinterest. It worked. However, in the long run, we plan to shift to purely organic advertising and mainly work through local services.

Analysis of the Effectiveness of the Actions Taken

It was quite easy to check the effectiveness of our work. It was enough to use popular keywords in the region of “Thailand,” and LV Cannabis Boutique and its locations immediately appeared in the search results. But is that enough? Of course not.

Therefore, the next stage was generating reviews, which turned out to be quite an easy task compared to the other operations.Yes, together with the client, we organized a temporary promotion: a bonus for a review. The essence of it was as follows:

• We offer a visitor (usually a regular customer) to leave a review.
• The user finds the location on Google Maps (less often on Apple Maps) and writes a comment.
• The manager sees the added review and provides a discount on the product or offers something for free.

Everyone is happy. We get reviews, and the customers get bonuses.

In this way, our locations received nearly the highest number of positive reviews among establishments of this type. This also affected the ranking of the points of sale and pushed the business into the top 3 search results for certain keywords.

“Cannabis Store in Bang Tao” and There We Are.

Or

“Weed Dispensary Bkk Bangkok”

Well, we just missed out on the top 3

“Cannabis Store in Phuket”

At the same time, we acted proactively. Yes, the positive rating with an average of 4.9 stars on GMB will allow the other locations to progress faster, even the new ones. However, that’s a task for the future.

Planning the Next Stages of the Marketing Campaign’s Development

The popularity and profitability of the brand rely not only on the level of service but also on how well the business presents itself to the public. The latter requires continuous work, analysis, and updates. That’s why we have signed a long-term agreement with LV Cannabis Boutique for ongoing support and the gradual expansion of their marketing campaign in the Thai market.

As of now, we have provided several advertising algorithms for the brand and are working on a new, quite unconventional one. However, the exact strategy we will use will be determined a bit later when we receive a comprehensive analysis of the current campaign. In the meantime, let’s share the results we have achieved in less than a year.

Results

The last 12 months have been productive for both LV Cannabis Boutique and Luxeo. Together, we have achieved what would have been impossible under normal circumstances. For example, we increased foot traffic to offline stores, the website, the number of calls, messages, and mapped routes. If this isn’t success, then what would success look like?

And that’s not all. At the same time, the number of calls and route constructions directly from the business profile increased by 10 to 100 times, depending on the specific location and its popularity among visitors in the region. Want more details? Here are a few screenshots from October 2024 compared to October 2023:

Clouds – Weed Shop in Phuket Old Town

Views/Search Results

Routes

LV Cannabis Boutique – Weed Store in Patong / Phuket

Views/Search Results

LV Cannabis Boutique – Cannabis store in Bang Tao / Phuket

Views/Search Results

Calls

Routes

LV Cannabis Boutique BKK – Weed Dispensary in Bangkok

Views/Search Results

Calls

Routes

Cannabis World Phuket

Views/Search Results

Calls

Routes

Please note, these are just examples of comparisons over defined time periods. The overall progression is much more powerful and is measured in hundreds of thousands of dollars in real profit. Impressive? Yes, the partnership between Luxeo and LV Cannabis Boutique has proven to be highly productive and effective. The client achieved exactly what they desired – a steady and powerful flow of customers to their stores.

Conclusion

Effective lead generation, increased brand trust, and improved sales performance within just 12 months of collaboration. Top 3 in regional rankings, audience activity growth of nearly 1000%. And this is only the first phase of Luxeo’s partnership with LV Cannabis Boutique.

We are already working on algorithms for further scaling the client’s business and are focusing on their components. So, stay tuned for more impressive results from our collaboration soon!

Want to achieve similar results? Discover how our team can assist in promoting your business. Contact a Luxeo manager for a consultation!