High-quality, long-term link building is essential for the successful SEO promotion of any website. When it comes to link building for web and mobile app development and software projects, there are several challenges that must be addressed. These include intense competition, limited budgets, and the necessity of finding special and unique platforms for placements that would set the project apart from competitors.

The Luxeo’s outreach team managed to create quality links for a project in a highly competitive niche, which increased website traffic and recognition. Within a year of implementing the link-building strategy, organic website traffic grew by 100%, and the domain rating increased by 16%. These results underscore the importance of the right approach to link building in a popular niche, such as web and mobile app development and comprehensive corporate solutions.

Who Is Our Client?

Itexus was founded in 2013. It specializes in developing web and mobile apps and complex corporate solutions, providing developer teams as a service. While working on software solutions, the Itexus team focuses both on the technical side and the business needs typical for various industries:

  • Healthcare
  • Travel&Hospitality
  • Real Estate
  • Insurance
  • FinTech
  • Media&Entertainment
  • Manufacturing
  • Sports&Lifestyle
  • Retail/E-commerce
  • Education
  • Telecommunications

Itexus approached us in August 2022, intending to enhance the quality of the website’s inbound links, ranking keywords in Google’s top search results, and grow the site’s DR (domain rating) through link building (outreach and crowd links).


Web – and mobile development, fintech

Region of promotion



Enhance the authority of the website’s backlinks


Link building

Main Client Requirements for Donors for Outreach Links:

  • Organic traffic per Ahrefs – 5,000+.
  • Geo – USA.
  • Well-distributed traffic to top pages.
  • DR (domain rating) higher than Itexus.com.
  • Hosting the website in economically developed countries such as the USA, Iceland, Germany, etc.
  • Donor website topics should relate to technology, IT, marketing, and business.
  • The website must be unique.

Key Client Requirements for Donors for Crowd Links:

  1. Organic traffic, according to Ahrefs – 1,000+.
  2. Domain Rating (DR) – 15+.
  3. Content on the website must be in English.
  4. Donor themes must be related to technology, IT, marketing, and business.

What Challenges Did the Outreach Team Face?

Itexus primarily focuses on fintech and trading, so most of the links and articles were related to these niches. Fintech and trading are triggering keywords, so webmasters either reject such articles or increase prices. Despite this, the outreach team needed to acquire high-quality links within the agreed-upon timeframe and budget.

As an experienced team, we know how to work with challenging niches, so we do not opt for easy negotiations with intermediaries or networks of intermediary sites, as in such cases, outreach efforts can be ineffective and even detrimental to the website. 

Our outreach team maintains a robust donor database and employs effective methods to discover quality and relevant donors in challenging niches like fintech, trading, cryptocurrencies, etc.

Work Progress


From August 2022 to August 2023, a total of 373 outreach links were created for the Itexus project.

After the client provides us with an anchor plan, we order articles from verified copywriters. When briefing copywriters, we always specify the article’s topic, the required word count, the percentage of uniqueness, and the percentage of readability as assessed by AI. The articles must be unique and written by a human.

In donor selection, we consider the client’s criteria and assess donors against our own “quality indicators”:

  • Traffic growth dynamics. 
  • Traffic value.
  • Pages on the site that receive traffic.
  • The ratio of inbound to outbound links on the site.
  • The quality of donors linking to the site.

After selection, we send the list of donors for client approval.

We deliver ready articles to donors for publication. After this, we ensure the articles are canonical and indexable while also verifying the tags on our links. Links are built gradually over the course of a month rather than all at once in one week to make the process appear organic.

Example of an Outreach link:  https://techbullion.com/building-a-trading-bot-and-how-to-use-ai-algorithmic-trading-tools/

We make sure to track all links in a specialized program, allowing us to confirm the vitality of articles on the site and the retention of do-follow links within them:

Link Building for a Web and Mobile App Development and Software Project: Increasing Traffic by 100% And Domain Rating by 16% - 1

If an article or link on a donor site is missing, we initiate a refund request.


From August 2022 to August 2023, 257 crowd links were created for the Itexus project.

The team makes all crowd links organic and relevant to the client’s field of activity. Throughout the process, we carefully select platforms based on the client’s requirements and assess them for thematic relevance and the absence of prohibited topics on the site. After the publication of all the links, the team submits them for client approval. In case of any comments or concerns, the links are promptly replaced with new ones.

Example of a crowd link:   https://www.maiyro.com/posts/pr3hov2z 

Results of Our Work

Thanks to the efforts of our outreach team and successful communication with the client, we have achieved the following results:

  1. Organic and gradual growth of outbound links to the client’s website:
Link Building for a Web and Mobile App Development and Software Project: Increasing Traffic by 100% And Domain Rating by 16% - 2
  1. The majority of website traffic (57.2%) comes from the priority country, the United States.
Link Building for a Web and Mobile App Development and Software Project: Increasing Traffic by 100% And Domain Rating by 16% - 3
  1. Domain Rating (DR) was 42 as of August 3, 2022.

           Domain Rating (DR) reached 50 as of March 30, 2023.

  1. Organic website traffic increased by 100% from August 2022 to August 2023.


The primary goal of Luxeo’s work is to meet the client’s primary needs and assist the client in finding the right solutions to attract targeted traffic to their website to generate leads. In the case of Itexus, the Luxeo team provided link building services, which, in combination with the professional work of SEO specialists, yielded impressive results. If you need high-quality and effective link building services, you can reach out to Luxeo with requests of any level of complexity.

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6 Burrows Court, Liverpool, United Kingdom, L3 6JZ


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