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Today, the gambling niche holds a leading position among similar digital entertainment. By 2029, the number of players will reach 281.3 million, and the profitability of the segment will exceed $136.30 billion. This means that every online casino service provider has a significant income potential if they promote their platform correctly.

The demand trend for gaming services has a positive dynamic, making the industry a promising source of profit. However, the key problem of the segment is the number of market players and high competition for users. The solution can be link building for an online gambling site.

Outreach does not replace other promotion channels but is considered a reliable source of convertible traffic with good scaling potential. Our results demonstrate this, with over 100 active links for various geos resulting in thousands of clicks to our client’s sites.

Learn more about our collaboration with the casino platform, the results of our work, and the benefits the client received.

Brief Overview of the Client

The platform needs no introduction as it is a major international gambling provider with a global reputation, like PIN UP. However, even such a platform sometimes needs help in promoting its services, specifically through link building for an online casino and lead generation from several target geos.

The goal of the cooperation was to create marketing materials with quality backlinks, attract convertible and visited donors, and expand outreach capabilities.

Key tasks delegated to us:

  1. Finding Donor Sites:
    Prepare a list of resources targeted at specific countries. In this case, Ukraine, India, Brazil, and Chile.
    Validate authoritative sites, their key topics, and obtain permission to publish relevant materials.
  2. Placing Unique Links:
    In the first month of cooperation, prepare quality links approved by the client, which will also be open to indexing by Google.
    Ensure all donor links are indexed by the search engine using special tools and platforms.
  3. Guarantees of Cooperation:
    Ensure the preservation of funds in case the placed links are ineffective.
    Protect transactions by forming secure payment channels for services.
    Define cooperation terms that minimize the risk of fund loss in case of deviations from agreements.
  4. Crowd Placement:
    Place quality crowd links on various thematic forums, threads, create profiles, and make article submissions.
    Cover all available thematic resources, platforms, forums, etc., to ensure a positive effect on the client’s sites.
  5. Regional Considerations:
    Conduct link building exclusively within the legal framework of the regions targeted by the campaign, consider the situation with casino advertising in Ukraine, look for unconventional ways to obtain links, and negotiate with webmasters.
  6. Using Different Link Building Methods:
    Combine approaches and content, using both traditional and experimental link building methods to increase campaign effectiveness.
  7. Licenses:
    Ensure that publishing materials with backlinks does not contradict regional and editorial rules on major sites and subdomains.

Metrics for measuring campaign success:

  • The number of placed and indexed links.
  • Help in improving the client’s site positions in search engines.
  • Help in increasing traffic and the number of new users.

We met these tasks 100%, as evidenced by the results at the time of creating this case.

Results

Link building for an online gambling site allowed our joint team to achieve all the project’s set goals in just a month, namely:

  • Built over 100 links for the geos Ukraine, Brazil, USA and India within a month.
  • Created over 50 crowd links for the geos India and Bangladesh within a month. These included profile links, comments, article submissions, etc.

The cooperation continues, so we are publishing only preliminary results, which already indicate the success of our work.

Project Issues

The client’s platform operates successfully in the international digital space. However, recently, the company has faced difficulties attracting audiences from specific regions due to changes in the laws and policies of certain countries. This includes Ukraine, where gambling advertising is banned.

Link building for an online gambling site was expected to rectify the situation, but we encountered certain challenges, such as the client’s fixed budget for placements. Our team is skilled at negotiating with donors to secure discounts, allowing us to complete all link placements within the client’s budget.

We successfully handled the task, as demonstrated earlier in this case study.

What and How We Did During the Cooperation

To increase the platform’s visibility among users in specific regions, we used best link building practices and applied our own work algorithm, rather than just building links for the online casino. The cooperation process was as follows:

  • Collected a database of donors for all necessary regions.
  • Conducted several communications to conclude agreements on placing our links.
  • Selected payment methods that guaranteed adherence to agreements and compensation in case of breaches by the donor.
  • Placed content, comments, messages, and posts on forums, and links in profiles.
  • Implemented analytical tools and established metrics to compare actual results.
  • Indexed articles that did not self-index using our proprietary tool.

We continue to collaborate with this client, building a database of quality donors and verifying the indexability of each one.

Summary

Link building for an online gambling site in cooperation with our client’s team yielded results:

  • We resolved two lead generation issues for the Ukraine geo, bypassing the gambling advertising ban and attracting audiences from these countries.
  • Increased traffic to the platform from India and Bangladesh by boosting the number of publications on authoritative sites with backlinks to the client’s sites.
  • Placed more than 50 crowd links and over 100 outreach links.
  • Accelerated the indexing of donor pages for more effective lead generation and quality traffic attraction.

Want to improve the ranking of your website, platform, or any other resource? Entrust your link building project to Luxeo professionals! We’ll ensure you receive stable and convertible traffic from the first month of cooperation.

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Author
Dmytro Kovshun

Dmytro Kovshun is the founder of Luxeo Team – an SEO Outsourcing Company. As a leading specialist in the industry, he is recognized as an expert in SEO promotion of websites. With years of experience and a deep understanding of the field, Dmytro continues to drive success and innovation in SEO strategies, helping businesses achieve their online goals.

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